When looking at a network marketing opportunity, many newbies and even experienced networkers are attracted to the large network marketing companies like Herbalife based on the company�s longetivity.
And certainly a company that�s been in business since 1980 with an annual turnover of $3 billion should be considered. Herbalife is an innovator by introducing the marketing of nutrional supplements via network marketing. It opened the way for hundreds of other companies to follow suit and create a giant industry.
But for people considering starting a mlm business there are some problems with Herbalife that need to be looked at before making the decision to join.
Here are some of the problems with Herbalife:
Nutritional Supplements
The health and wellness industry is considered the fastest growing industry on earth. According to Dr Paul Zane Philzer, this industry is tipped to be the next trillio n dollar industry especially as the baby boomer market searches for easier and more convenient ways to look good and feel good.
But it is also one of the most competitive industries. Diet pills and weight loss products can even be found in supermarkets. And usually for a much cheaper price. While Herbalife distributors argue that their products are unique; that uniqueness is dissolved in the consumers mind at a certain price.
It�s The Amway of Nutrional Products
Meaning that when you present the opportunity, people often say before you announce what you are offering �This is not Herbalife; is it?� Then unfortunately they hang up.
People have the perception that the company has market saturation which Herbalife will tell you is not true but it remains a problem with Herbalife. This is especially relevant if you are going to operate in the US, Australia, Europe etc where Herbalife has been in business for 20+ years.
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