What for? If you have the greatest website, but without visitors? Unless the purpose of you create the website is just for "web presence" and you don't care whether the website is visible or not visible online. Then, it is fine to have zero traffic to the website, else it is so important to drive targeted traffic to it if you want to generate income from an online business with the website. But, with today's billions of website on the internet, and millions of them have the similar market niche with yours, driving the targeted web traffic to a website become extremely difficult, but it is a-must for website to generate online profits. Therefore, you have to find effectively ways to drive the traffic if you want to make money from the website.
There are many methods to get visitors to your website, 3 of them that are commonly used as today's online marketing traffic driving strategies are:
1. Web 2.0 marketing strategies
You will become the "old-style" of online marketer if you don't get connected via social media networks. This is because almost all people have access to internet do own at least one social networking account, and most of them have more than one. Facebook and Twitter are the two major social networking sites, so if you successfully create viral about the products or services you sell at your website at these social networking sites, try to imagine how much traffic will be poured to your website and get your website flooded with hungry buyers. Social network marketing strategies are the hottest traffic driving force in today's online business world. If you miss these strategies, you are putting a big portion of potential online profits on the table. If your website is built based on common platform like Wordpress, there are many plugins can be used to connect your site to the social networking sites. The bottom line is, it is the most powerful traffic driving strategy that you should not miss in your internet marketing plan.
2. Search engine optimization
You need to build your website to be SEO friendly so that it can be ranked high in the search engines for the targeted keywords that are matched with the niche market you are targeted for. Although many people are connected via social networks, most of searching still being done from searching engines. In fact, many of the social media network's search results are depending on the search results supplied by the search engines. So, you can't run away from the need to make your website visible and position high in the search engines if you want to make money online. The traditional rules of making a website SEO friendly like the meta title, meta keywords, H1 and H2 tag still apply in today's web design and development strategies. Do not overlook on the important of on-page SEO, it can really make a different on your page position in the search engines. It is still an important strategy to magnet targeted and free web traffic to a money-making website.
3. New approach of article marketing
Article marketing is the number #1 traffic and link generation strategy before social networking became popular. Many people think it will become less important and will be replaced by social network marketing strategy. But, the facts show article marketing still remain its position. The content still is the king for driving targeted web traffic to a money-making website. However, you have to do it in different approach than before. Don't just submit your article to the article directories, these articles should get viral at various social networking sites. Most major article directories do get you connected to the major social networking sites, but they are disabled by default. You have to make sure you enable them and fill-in your Facebook, Twitter, Myspace and other social network accounts so that whenever you publish an article, it will get spread on the internet via these social networking sites.
Summary
It is not easy to magnet targeted traffic to your website unless you know the way to do it effectively. Above are the three common strategies used by most online marketer to pull targeted traffic to their money-making websites.
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