Network marketing prospecting has become a hot topic online in recent years. With the explosive growth of the Internet, it just makes sense that this fast growing industry moves there for prospecting and business building purposes.
But, just jumping on the Internet isn't going to make you a network marketing prospecting expert or a top MLM business builder. The vast majority of networkers struggle with prospecting online because they consistently make the same killer marketing mistakes over and over again.
Here are five killer network marketing prospecting mistakes online that you need to avoid.
(1) Mistake number one is simply thinking that everyone is a prospect. This is a classic marketing blunder that networkers just might be the biggest offenders of online.
When you believe everyone is a prospect for you MLM opportunity, then you end up chasing after and pestering bunches of people who never asked to hear about your opportunity. You waste a tremendous amount of effort chasing people who will never be good prospects to join your team.
You see this when someone is blasting out emails to all their friends and family inviting them to come take a look at their opportunity. And, with the growth of social networks online, you are likely to have been blasted with facebook and twitter updates with the same silly invitations.
It is the online version of making a list of everyone you know and then calling them to look at your business. What makes you think those people are good, high-targeted prospects for you network marketing opportunity?
The only people you should be prospecting to online are those that are already interested in network marketing.
(2) Mistake number two is leading with and promoting your primary business opportunity. This is a prospecting mistake that confuses virtually everyone that comes into this industry.
You think because you joined a particular MLM business opportunity, that it is the main thing you have to market and promote. But, it is not the place to start.
People are bombarded with online marketing messages, business opportunities, and money making opportunities. What is supposed to make your opportunity any better than the myriad of other choices out there?
Because most people who come into network marketing do not have any MLM or Internet experience, they are looking for a leader that can show them how to succeed in this industry. Focus on that and discussions regarding your particular opportunity will follow.
(3) Mistake number three is over promoting promises of huge financial and time freedom. Most network marketers are prospecting people for their MLM opportunity using the premise of financial and time freedom.
Let's set aside the fact that most of the struggling masses have not achieved either of those goals as they are prospecting others for a moment. The fact of the matter is that it is simply the wrong focus. It is true that many people who join a particular network marketing opportunity would ultimately like to achieve financial and time freedom in their lives.
But, in terms of building a significant organization, it is not the best prospecting technique. The reason is that the gap from where they start to where that actual freedom is realized is too large. And, that leads to a large percentage of burnout in the industry.
(4) Mistake number four is marketing and promoting a company replicated web site. How can I put this gently? Company replicated web sites suck and they do not work!
When you try to send people directly to your MLM company replicated web site, you are going to turn off more people than will ever become interested.
Company replicated sites are typically blatant promotional sites that are committing each of the first three killer network marketing prospecting mistakes. They do not provide a good way for you to create a connection with your prospects, begin building a relationship of trust, and establish yourself as a leader in the industry that is worth following.
You want to have a presence online, but if a company replicated web site is your primary presence then prepare to struggle.
(5) Mistake number five is having either a poorly thought out or no follow-up plan. It is unlikely that your prospects will rush to join your business after your first online contact with them.
Marketing wisdom shows that a large percentage of decisions are made after six to seven successful positive contacts. Too many networkers simply become pest if they actually do any follow up. Just calling, emailing or facebooking someone to see if they have gone and checked out your opportunity site is a poor follow up plan.
These might not be the only network marketing prospecting mistakes you make, but these five killer mistakes are some of the most common. If you are guilty of committing any of these mistakes online, don't be too hard on yourself. Most other network marketers online are committing these mistake also.
The key is to identify what steps you need to take online to eliminate these mistakes. Typically, the answer to network marketing prospecting online is not going to come from your current upline.
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