The Internet changed the urban tourism marketing - Business

The Internet not only impelled the online travel industry of rapid development, give airlines, hotels and travel agents are provides efficient of direct, distribution channel, it has changed the urban tourism marketing way, and let them from the traditional television station, newspaper, magazine position gradually turned to online travel media, micro Po and network video.

"New media environment, city marketing and the Internet has become more and more closely", the "2011 China leisure city development comprehensive evaluation" results conference, where nets vice President DaiZheng the truth, new media marketing is the trend of The Times, and it will become the provinces and cities of the important way to promote tourism. DaiZheng said that in 2011 "to find the most beautiful leisure city national reporters to paint line" activities, where nets, netease, China travel leisure nets through activities platform, to 7 provinces and cities and spread the online travel area marketing, the bo marketing new media marketing methods, the provinces and cities to this form tourism very interested.

DaiZheng think, to the power of the Internet to break the traditional media space restrictions and a time limit, can the image of the city and scenic spot features will spread to any corner at any time, it brings the impact is unprecedented. Yantai tourism bureau, China tourism association leisure vacation club, where nets on the strategic cooperation, and opened tourism new media marketing model.

Yantai boasts abundant natural resources and cultural resources, and yantai tourism administration also attach great importance to the innovation of marketing mode, hope will travel card of a city yantai distributed to age mainly concentrated in 25 to 44 years old between, keen to free line, ZiJiaYou consumer spending and better city elite. And as China the world's largest online Chinese travel web site, go to where nets month independent users has reached 51 million, the user is mainly 25 to 34 years old high income, highly educated fashionable white-collar workers. Yantai tourism administration and where to nets in the audience the fit in, make go to where nets become the final selection of yantai tourism bureau.

Where to nets using its own platform advantage, to be the most representative of yantai scenic spots on the Internet to move, use project,, micro Po and many other new media marketing way propaganda yantai tourism image, greatly enhance the yantai tourism scenic spots in the network audience influence. Eventually attracted the attention of more than 500 people, 1000 DuoRen experience, data statistics, more than 50% of the buyers from Beijing, Shanghai, jiangsu, zhejiang, guangdong provinces and cities and also the tourists, realize the hope of this city yantai tourism business card in the national scope, issue to the younger, more clever new tourism consumers goal.

Where to nets and yantai bureau of tourism cooperation by the industry quickly view, in 2011 China fourth network marketing on congress, won the "this festival" annual best marketing award, China's Internet training management, deputy director of the office for even Mr Said will be built into the university network marketing course cases.

China's tourism association deputy secretary-general leisure vacation club XuTing believe that tourism is to enhance the visibility and reputation city of good vehicle, the development level of tourism industry directly reflects the level of city marketing, through the Internet travel card, scenic spot sale mode through ticket, can be seen as a tourist city of brand promotion by new attempt, it can help city complete "destination network marketing", "scenic area e-commerce", etc, and can not only promote the city brand still can bring a lot of tourists, and promote the growth of the economy of urban tourism, where nets and yantai bureau of tourism cooperation reached the goal.

"And yantai bureau of tourism cooperation is just the beginning, in the future, we will be united with high quality leisure tourism resources more of the city, scenic spots, carry out the tourism new media marketing business." DaiZheng said, where nets in the next time will cooperate in the national scope, there have been dozens of city tourism bureau has cooperation intent, the scope of cooperation covering hundreds of scenic spot.

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