If you have been in the network marketing industry for any period of time then one thing you will probably have heard is that word of mouth advertising is the most powerful form of marketing, but what they fail to mention is you can only see a handful of people in one day and this is very limiting. Today, these weaknesses have been overcome with the power of social marketing and if you use these great new internet marketing tools to promote your network marketing business then you will truly see it explode.What is Social Marketing?
Social marketing is a term that has been coined to describe the use of Web 2.0 websites for the promotion of businesses and products. These websites include social networking websites (e.g. Facebook and MySpace), social bookmarking (Digg, Delicious and Stumbleupon), social content sharing (Hub Pages and Squidoo) and many others. The advantage of these websites is that they encourage interaction between visitors and online socializing.
Why Social Marketing is Important for your Network Marketing Business
One thing that those old network marketers were right about is that it takes relationship to sell something to someone. Social marketing websites encourage the building of relationships, the establishing of trust, and as a result are excellent tools when it comes to promoting your network marketing business in this new era. The other advantage of social marketing over word of mouth advertising is that the number of people you can reach in any one day is truly limitless. You no longer need to sit down in front of each person explaining your opportunity, but your opportunity explains itself through your web pages and you only need to follow up on those who are truly interested and ready to join.How to Use Social Marketing to Explode Your Network Marketing Business
Ok, so how do you use social marketing to collect interested leads for your network marketing opportunity? Well, the trick is that you want to use as many of these tools as possible. Put up articles on social content sharing websites and bookmark them using social bookmarking services; give a link to your network marketing website on your social networking profiles and maybe even create a YouTube video to upload that tells people about your opportunity. Learn all you can about these new technologies and use them to the full.
Social media marketing is changing the face of network marketing because you are no longer limited to dealing with only a handful of clients each day - and you often don't even know if they are truly interested or whether you are wasting your time. Using social marketing you get to deal with limitless numbers each day and only really speak to those who are truly interested in your opportunity so that you do not waste any time on those who are going to turn you down. Learn all you can about social media and start using it today to explode your network marketing business.
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