As a business website owner, you must maintain integrity. Many of the social networking websites areengaged in unethical behavior contributed by the website owners, which is a major drawback when trying tomarket your products and services. There are many methods, which you as a responsible website ownercan establish the behavior performed on your business website.
Respect the privacy of people online
You must remain focused that while using social network marketing in your marketing toolbox for yourproducts and/or services that you're involved with actual people that are internet users often referred toas a community. Based on this community, your business will be a part of it but there's no room for you toinvade people's privacy. Do not send spam ever, this includes your friends, their friends and their friendsfriends, etc.
The choices for your social networking strategies
Many marketers participate in social sites like FaceBook and MySpace with a plan to drive traffic to theirbusiness websites. This is the ethical way however; spamming the social community with images or links inorder to lure them to your business website is unethical and will eventually by noticed by Google or othersearch engines.
Do not spam people with ads to your business website
Social networking websites are very in tune and current with spamming practices, which are noticed asunethical and will eliminate those who habitually perform such methods for their social media marketing.
Always be professional and honest with the online communities
To successfully use social networking as a method with integrity you need to participate ethically as amember within the online communities. You need to register with that specific community in order tobecome a member of the online community. Be a participant within the online groups, which are related toyour area of expertise or products and services, which your business offers. You want to make friendswithin this online community while proving yourself an expert within the particular field, which you areoffering products and services.
Publish quality content on the social networking website
You will need to publish quality content upon these particular social networking websites. Avoid shovingyour products and services down the throats of the online community. Never mislead or give incorrectinformation referencing your products and services.
Examples of unethical social networking behavior
A great example of such unethical behavior is leaving a blog or post within the online community whiledisguising to be a customer endorsing your own products and services. Honesty is the best policy with theonline community, which you belong to that gives you the ability to explain your products and services. Thedecision is up to the online community to view your products and services as compared to spamming theminformation.
Never belittle your competitors. Never point out shortcomings of them either. You can however, specifywhat makes your products and services different from your competition.
There are no set guidelines on ethical practices with online social network marketing however; you will needto educate yourself with media law while knowing the potential dangers of defamation as well as invadingpeople's privacy. Conduct yourself professionally as well as intellectually. If you follow theseguidelines of what not to perform, you will thrive in your goal of becoming successful.
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