Online Community is a unique online virtual community, the community mainly through the common interest of the visitors concentrated in a virtual space, to achieve the purpose of the members communicate with each other. According to CNNIC statistics, 43.2% of Chinese Internet users often use the BBS, discussion groups, instant messaging applications more than popularity, second only to Email. When the network Marketing Become nowadays the most popular ways of marketing Hardware Business and development, in order to reduce costs, the network marketing community should be preferred, it can save time, cost less, direct customers accurately. Hardware companies are network marketing network marketing for what to do? Internationally prevailing types of network marketing are: search engine marketing, brand network Advertisement, External links, online advertising alliance, e-mail marketing, Electronic Journal of Marketing, these types of marketing for different companies will be affected less than the effect. Whether traditional marketing or new business, some basic theory, tools or instruments are often generic, such as topic marketing, event marketing, word of mouth marketing, one to one marketing, database marketing, marketing system and in the case of the new play key role, and even play a role as a core point. According to iResearch survey data, Internet users now stands at three major portal and effective browsing time the total time spent online only 19% of all spend a lot of time remaining in the community class Web site, such as professional Forum (BBS), blog (Blog) community service, discussion groups, chat rooms and dating communities. At the same time as the huge base of users and the continued growth in Internet usage and consumption habits of mature online community gradually show a strong marketing function. Through the network community platform, hardware companies can search for consumers and the wider dissemination of the object, t he scattered precisely target customers and audiences together, each individual can become a consumer brand products Sell Staff, the experience of teaching consumers to use to share feelings can affect another group of consumers, the use of new tools for the formation of Internet access and word of mouth effect, and the increasingly apparent consumption patterns (demand? Search? Action? Sharing) to achieve timely information transfer and feedback led to some kind of communication and sales practices. Have been operating over the case under the long-standing observation and analysis, although there Qihoo, banner and other community-type website launched for polymerization marketing services, but not scale, but also did not realize the network as brand advertising, Search engine marketing on this scale. For users, this platform has some limitations, on the one hand the distribution of Internet users as a whole constitute a serious imbalance in the vast majority of practitioner s of traditional industries has not been used to develop Internet use and transactions, not to mention divert to the community (BBS) the number of groups, estimated that fewer; the same time this needs to improve the marketing system, need to make more cases, more extensive market preaching, in order to expand the applications. But in nearly two years, community marketing, marketing tool as an independent, its limitations are obvious. Perhaps Car, Real estate, a class of fast moving consumer goods companies may take a number of strategies in the community, then some large enterprise networks is public relations, the community will become a major object of their choice.
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