You have found the right network marketing home based business, set up your home office with a phone, computer, a comfortable chair, along with a good luck charm, and now its time to get busy marketing that dude. The question, where to start?
Marketing is about finding customers who want to purchase your product or service. Traditional methods of "getting the word out" taught by network marketing companies, included talking to fiends, family and basically to any one who was breathing, have fallen by the way side due to the fact they were terribly ineffective causing a very high failure rate. The internet has all but conquered the marketing dilemma by offering an excellent platform for promoting business quickly and efficiently providing the ability for business owners to inexpensively put systems into place that can bring hordes of highly targeted traffic to any given web site.
Providing your network marketing company offers a complete web ready business and marketing funnel it is time to start marketing. If by chance your company doesn't offer this your work will be cut out for you because you will have to build your own web pages, supply an order processing system and purchase web hosting along with a ton of other tasks. So your company will have a ready made funnel right?
As in most cases when starting a new business funds are limited so using free methods are a good place to begin.
Free classifieds are in no short supply on the web and they will produce leads and sales. To find these sites simply Google free classifieds and this will produce a good size list from which to start so create some accounts and start posting. The more ads you post the better the results. This is a numbers game so work the numbers. Free classifieds are a great place to hone ad writing skills where money isn't being spent on the learning curve.
Writing articles and posting them in article directories is another great free method of advertising. Write articles on topics that relate to your business or products. These articles are for information purposes only so don't pitch your business or make a blatant advertisement because these types of articles will be rejected. Provide value and answers to readers problems and you will go far. Directories do allow back links from articles to web sites which are a good source of targeted traffic. Articles are also a numbers game so writing one or two won't do the trick. If writing isn't your thing you can find someone to do this for you but make sure you provide them with the search terms your buyers will be using to find your offer.
Press releases are another powerful way to market a network marketing home based business. These are written in a third person format just like in newspapers or as a reporter would when interviewing someone. After writing a release which includes your quality search terms, it can then be submitted to a press release sites which will distribute the release for you. There are free press release sites on the web that will produce some traffic but the best ones charge a fee and allow live links to your web sites. Try to write at least one release a week minimum. Marketing is a lot of work but the results are worth it.
Banner advertising is probably one of the oldest methods of marketing on the web and its still highly effective. This is a paid traffic source and you will need a banner. Many network marketing companies will supply ready maid banners ready for use for their members. You will want to place your banner on websites that have a great deal of traffic and are related to home business, network marketing or something similar. Picking a site and getting in touch with the owner for billing details is the process. Start out spending a small amount at first and if the traffic is good and it converts to sales, increase your spending.
After mastering at least a few marketing techniques there will come a time when you will want to try pay per click advertising or PPC. This is not for the beginner because doing it wrong can cost you a fortune. On the other hand becoming an expert in PPC can make you a fortune. PPC ads are displayed all over the web on websites, blogs, down the sides as well as across the top and at the bottom of search results. This is such a powerful marketing method because it brings people to your web site at the exact moment they are looking for what you are offering.
There are a horde of ways to get traffic to you network marketing home based business. These mentioned here are a few that are very effective for driving traffic. To have a steady lead flow start off with one method, perfect it and then move on to another and watch your business snowball into an extremely profitable enterprise.
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