Do you already know how to or have a marketing system to generate leads for your home based business? Are you having trouble getting your leads to say sign me up? If you seem frustrated and unable to get your leads to take the next step, maybe you are just using the wrong tactics.
The fact is that today's prospect is much more savvy than they used to be and know all the sales techniques that are being used by many network marketers.
Here are some tips to help your conversion rates to go up:
You must build trust. You must let the people get a chance to know you. If they don't know you, how can they trust you? Today's consumer has been taught to be very leery of a good deal. They are suspicious when it comes to any sales pitch. If they see one coming, they will make a 180 and head in the other direction. Today's approach is much different. Now there is the internet to help you. By learning different marketing techniques, you can have your lead call you! This type of attraction marketing is done by creating an image of expertise and that you have the answer to whatever problem they may have.
Once you have gained their trust, the door is now open for you to tell them about your home based business. Now there is a right way and a wrong way to do this. The wrong way is to tell your lead all about the features of your company or product. The reality is no one really cares. The right way is to let your leads know the benefits of your company or product. First, you find out their concern or problem and let them know the solution. This shows that you are listening and really care. For example, many people cannot find jobs or they want to stay home with their children. This is a real concern for a lot of people. Well, the benefit of my online shopping business opportunity is that it is online, making it very convenient for people to be able to work from home.
The next step is, once you show your business or product, don't push them to buy or get in. This should not be a high pressure situation. People are feeling enough pressure as it is! If people love the idea of your business, not only will they ask you more about it, but they will also tell their family and friends. Don't forget this is the world of the internet and the word of your home based business can spread like a virus on all the social networking sites and blogs. You don't want to ruin your reputation nor any new networking prospect from the very beginning.
The final step, if you did a great job in selling the benefits of your home based business, is ask for the conversion. It's amazing how many people actually are afraid to do this last step. It could be so easy, just ask how they see themselves in your business and how would they like to pay for their membership. Most people like to take the time to look at the opportunity again and that is all right. Just don't forget to follow-up with them. On the other hand, many people are ready to sign up right away, but you will never know unless you ask them to sign up.
Conversion of leads is difficult, especially when you hear all about how people are getting scammed. People are nervous about trusting. However, if you approach people in the right way, you will find that more and more people are willing to become partnered with you.
Ginny Toll is an Internet Network Marketing coach and mentor. She teaches the most effective methods for lead generation on the internet today. Learn how to build your home based business the right way by visiting earn-green-online-now.com for a complete checklist.
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