Network Marketing: Leads By Example Instead of Delegating
Once in network marketing, traditional business executives must leave behind their habit of delegating responsibilities and begin to lead by example. Executives are forced into the trenches in MLM; for many, letting go of their former image is unbearable. Most managers, administrators, and supervisors have spent their lives telling others what to do and overseeing their activities.
That same behavior in network marketing can lead to the rapid death of your entire organization. Do you know why? Because ours is a business of duplication. Whatever you do, your people will duplicate. If each one is managing his group and no one is prospecting, recruiting, and presenting the business opportunity, then that organization will stagnate.
The healthy network marketing organization begins with action at the top. The leader should be in the trenches-- prospecting, setting appointments, frontline recruiting, and using and sharing products and services with a small customer base. The leader should not be supervising anyone, but rather showing them what to do by example. If you duplicate that throughout your organization, then you will certainly have a living, breathing, thriving business.
Network Marketing: Never Qualify Your Prospects
Because of the Executive Explosion, new affiliates will recruit people who were formerly quite successful marketing reps with major corporations. One of the very first rules of thumb followed by professional salespeople, and brought with them into MLM, is the importance of "qualifying a prospect."
For example, a typical marketing rep selling $3 million laser printers usually tries to make certain that a company both needs and can afford that specific printer--that is, qualifies the prospect--before making an approach. But when executives and marketing reps use that principle in MLM, it doesn't work. Here's why.
Those who succeed in building huge organizations in network marketing are frequently people who have no business background, no former sales experience, no college education, and for all practical purposes appear to be those who would not succeed.
My best description of the type of person you are trying to recruit is one whose back is against the wall financially; who is driven by a cause; who is coachable and willing to follow your system without changing it; who comes across enthusiastically; and, finally, who enjoys working with people and seeing them become successful.
But when executive types come on board, they unfortunately tend to qualify their prospects and exclude many who would ultimately make them a fortune, all because they don't appear qualified. The best advice we can give to corporate executives who have just entered our industry is this: "Wake up each morning and resign as General Manager of the Universe." Don't play God. Anyone can do this business. Whether they will put forth the effort is entirely up to them . . . not you.
It is also important to keep in mind that a farsighted network marketer will make room for all kinds of people in his or her organization: wholesale buyers, retailing distributors, part-time organization builders, as well as people who pull out all the stops and take this opportunity to the moon. You don't want anyone to feel out of place in your network. As long as your people are taking steps to achieve the goals they have set for themselves, they should feel a sense of belonging in your group.
A typical and successful network marketing organization will consist of a balance of all types of people with all kinds of objectives. It will be made up largely of wholesale buyers who are faithfully ordering and reordering products and/or services month after month. A good organization will also have a share of retailing distributors intent on selling products or services as their primary means of earning an income.
Next there will be part-time networkers who are working toward building an organization of distributors for the purpose of replacing their income. And, finally, the smallest group will be those who are full-time maniacs going crazy with this business, setting records in MLM history. Always look for the serious business builders with whom you can partner, but make a place for everyone in your organization. Truly, the more diverse the merrier. There is no value in qualifying your prospects.
Here's to your success in network marketing!
iAutoblog the premier autoblogger software
0 意見:
張貼留言