Rapid development of e-commerce make brand all online shopping this piece of fancy to the fertile land. With the rise of e-commerce, brand not again, many brand name are behind to open my own B2C e-commerce business, and in taobao shopping platform established flagship store. Although there were some high-profile industry enterprise of its own network brand or set up independent electronic business, the network construction, but more channels of enterprise also is only as a market network channels and boutiques, or a supplement to regulate channels, which means a network holding "anyway alliance business has been on the Internet to sell, I might as well to sell" such an attitude to the network marketing, network as another "wholesale channel" Mid-Autumn festival gifts is a big things.
Last year, leading brand luo lai, rich Anna network in the industry, infringement lifted in the waves. industry has been teasing for "mess" industrial property rights, imitate flood, copying popular, tort long-standing phenomenon. Now, the situation has improved greatly, and the strength of the company takes the lead in r&d strength, walk in the design of the front, from the cultivation of digitized displays begin to pay attention to development design, no doubt, design as a life source of industry, will be enterprise competitiveness of the arteries, and reveal the design property rights protection will inevitably related to the vitality of enterprises. Many online without permission, authorized to sell products, the products fu Anna channel source is not clear, we lost control of the price. Even some businesses under the banner of fu Anna hawkers are not rich Anna product, to the image of our brand is very adverse. Therefore, the various sectors of brand never sit still, both neither can let others fall into the mouth, food more can't watch their marquee smashed, open network flagship store, whether to sales or brand image setting up, are very helpful.
It has set up a file in developing electronic commerce of the operation mode of the textile company to see, there are two major kinds of, a separate entity is and brand, create a new pure electronic business brand, 2 it is to take and entities, and carry out the brand parallel network marketing channel. The latter proportion of the former is bigger, this is because the relative relative to the former, take and entity model of brand parallel in promoting their own network brand in the cost of the investment, with relatively few entity, the name of the brand, and already some customer relationships, the existing distribution system and upstream and downstream industry contacts, and build up a network in at the beginning of the channel is dominant.
13 th autumn marriage expo on August 26 to 28,, in Shanghai everbright convention &exhibition center rain or shine to start, the 17 th China international products and accessories (qiu dong) expo opened on August 29,-August 31,, in Shanghai new international exhibition center, both at home and abroad was held from nearly 1200 enterprise concentrated appearance, is the largest, most over the exhibitors of exhibition. The display of the products cover the bed is tasted, towel, curtain cloth art, wallpaper, accessories, highlights the "everybody spinning" concept. During the exhibition of fashion trend, for design contest exhibition, development exhibition and intangible cultural heritage display become the window of the exhibition.
The following is the media for enterprise representatives interview, through each brand talk is enterprise of entrepreneurs electronic business together to interpret industry of new products, new trend.
Luo lai -ShiYingFeng: luo lai for three consecutive years in China comprehensive market share, and gradually in an industry first atop the position. Luo lai is the establishment of a network marketing company independent of one of enterprise. In 2009, luo lai year-round network sales account for only 1/6 of the total sales income, although the Internet sales channels currently still appear insignificant, but its growth momentum but do not underestimate, and profitability and cash flow rate is higher than the traditional channels, but its growth is expected to soon, 2011 sales network will reach the company 50% of total sales.
Rich Anna LinGuoFang: electronic commerce is-the future of the shopping trends, more and more consumers, especially young consumers, like getting this way of purchasing. Especially become 70, 80, 90 of the mainstream shopping way after. So, the move to electronic business, is to the traditional channels a important added. Market structure present two low tallest condition, the first low is electronic commerce entry threshold low, the second low is every brand of online sales account for the proportion of the total sales is low. Top is said, industry on e-commerce sales accounted for more than 60% of the high (50-growth). Household textile industry this year is the dark horse, in addition to the electronic commerce non-staple food, followed by . At present the two fastest growth. The main reason is the product consumer demand for everybody is on the increase.
Mendale -GuoZheng: should we say in the domestic, whether our brand awareness or reputation has reached a level. We also hope that we have now while the strength and the brand, can enter the international market, can really form our China's international brand. In fact we have begun to electronic business before this aspect of the work. From the second half of the year, we started his own company also implement a independent brands in such a strategy. Also began in some key target market on some preparation, can have the key point, concerted, according to their own policy can use e-commerce new channel make oneself in the international market to open a situation.
Mercury -LiYu lu: in recent years, each enterprise electronic commerce led to this quite notice, we nature is no exception. A few years ago, we should say from 04, in electronic business, became involved in these years also strengthened the development efforts, including and taobao mall, etc. The cooperation jingdong And we also invented a network brand, should say at present development is well. According to the electronic commerce, we established a special wholly owned subsidiary-mercury electronic commerce Co., LTD., hired professional personnel, including research and development, marketing and so on, we are in different degrees in the development of network platform, can say to the enterprise has brought new opportunities. At the same time as an industry pioneer, we continue to strengthen and network media some cooperation.
Much like -j: much like the bed is tasted the company has been very seriously the brand of network promotion, is the first to network brand promotion, after DuoNian one of enterprise development, the network has been like popularity ahead and other industry brand. In the process, much like the bed is tasted, not satisfied with the result that has obtained, but to innovation breakthrough. Much like the bed is tasted that insist on brand concept, and strive to give visitors a vibrant, surprise many love network image display, which reflects the platform bed tastes more like always pursue fashion and change, volunteers do China fashion leading enterprise in the determination and confidence. Liven things up, keep pace with The Times, is also love more enterprise features young fashion, the courage to break through self brand charm, industry is a unique bright individual place!!!!! Much like in pursuit of consumer identity and trust on persevering hard ten DuoNian, make love br and image thorough popular feeling. Many love through the appeals of the consumer will be reflected in the bed is tasted itself, let consumers see several love brand glamour and brand value, and to become more like for a long time in public brand the root cause of the frontier.
Violet ZhuGongChao: violet , after 15 years of hard work, became the industry of tongzhou district, leader of the brand enterprise. With the arrival of the era of network economy, violets keep up with the development of times, pay attention to the pace of the usage of electronic commerce and development, set up the electronic business division, engaged in network market development and network the making of the brand. August 29, 2011, tongzhou district the most professional e-commerce platform established, according to the current network economy the development of The Times, the government in violet e-commerce platform. A enterprise can promote the development of local economic development and solve the problems related to people's livelihood employment. But the growing of the enterprise more from the government's reasonable planning policy and support. The government e-commerce platform the establishment and fulfillment of the network economy not only adapt to the develo pment of The Times, and guide the local brand the direction of development, accelerate the transformation and upgrading of industry, and realize the sustainable development.
The south-CaiFuHeng act the role ofing: electronic commerce is not only a role ofing new south develop marketing channel, the south will act the role ofing is getting as new business to business. Cecilia cheung 2010 s south words act the role ofing, after 30 years of industry of the whole experience, domestic incomparable festival bed is tasted experts, the south decorated with persistent belief lie and innovative thinking, depending on the quality and reputation, brand and innovation, consistently dedicated to the human health ideas, and create a harmonious environment of sleep. The southern act the role ofing "the joy culture" pervasive in the industry to become the vaunted successful model by transfer love and joy, the high quality bed is tasted, the achievement household textile industry's most famous brand connotation of culture.
Red bean -ZhaoBaoLiang: the electronic commerce in our current trial run, because we have the subordinate three brand red beans, now we long for beans do nets pin, we do business before the also in research group next promotion, the electronic commerce in nearly two years out of the red bean electronic commerce of brand.
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