Many of the traditional retail business has also pay more and more attention to the electronic commerce in marketing aspects of the application, but so many e-commerce marketing model, let a lot of businessmen who was very confused, don't know how to choose to suit their own marketing methods, and blind choice, really achieved result between expectations and also very far, today's traditional enterprises to develop the network marketing is the many. Now the network marketing is the trend of The Times, the author as electric business practitioners, below the experience with your own and many traditional retailers shares together, how to choose to suit their own network marketing way.
A, self-built e-commerce platform
Built from e-commerce platform is many merchants pursuit of the goal, from constructs the electronic commercial platform can effectively solve the businesses choose other network marketing way of the problems and stress, convenient business management, the overall layout for commodity marketing all under control, from constructs the platform to be a businessman itself of the main product integration channels. But, from constructs the e-commerce platform of the finished product, operation management bring cost, and technology cost also will increase, this for some small and medium-sized businesses, and even big business is also robbed, the other is built from the electronic products platform, their own goods will be relatively single many varieties, and the consumer Internet shopping the pursuit of the comparison shop, as the current e-commerce market analysis, a e-commerce platform of alone are the product brand is very strong, popularity is higher, financial strength comp are strong brand businesses, such as SONY, lenovo, and so on. For small and medium-sized businesses is concerned, establish alone e-commerce platform is very unwise decisions.
Second, choose a third party e-commerce platform
The so-called specialize in, for most businesses speaking, from constructs the electronic commercial platform and the development of the electronic commerce is not the most effective way, at present the electronic commerce third-party platform model is getting more and more mature, and also more and more meticulous, such as alibaba, as a representative of the B2B, with taobao mall, jingdong mall as a representative of the B2C to clean out treasure as a representative of C2C, standing before the search daqo, as a representative of the O2O etc, as the business should be more energy for products development, production, only differentiation, high quality product is the market the base. Business to the third party e-commerce platform choice also need very rational analysis, different products also should choose different electronic goods platform, such as building materials products to be about to choose building materials of third party e-commerce platform, electrical aspects of home appliances will choose the electronic commercial platform and so on, the present e-commerce market more inclined to differentiation, specialization, the businessman choose a third party electronic goods platform to see the target platform market positioning, the choice of third party platform in comparison to the authority, the operation capacity is stronger, better public praise.
From the current environment is concerned, the domestic many traders nearly into the electronic commerce network marketing age best solution is to rely on and borrows from a third party e-commerce platform, choose suitable for their own development of third party e-commerce platform, companies can better sustainable development, especially small and medium-sized businesses.
1. The third party electronic commercial platform for small and medium-sized businesses the significance of the development
The third party e-commerce platform, for small and medium-sized businesses meaning special, it is small and medium-sized businesses into e-commerce age the most effective way, first of all, through the third party e-commerce platform, small and medium-sized businesses can get with big companies, large enterprise with the chance of competition, imagine space more broad, the third party e-commerce platform for businesses to save the promotion costs at the same time, companies to focus more on their own products and services of ascension, increased the core competitiveness of small and medium-sized businesses; In addition, due to the third party e-commerce platform regional promotion more widely, let the electronic commerce globalization, small and medium-sized businesses through the third party e-commerce platform, more direct involvement in the competition of the international market; The electronic commerce let information globalization, the third party platform with their professional and vast amount of information integration system, to provide numerous platform application vast amount of information service businesses.
2. The reasonable choice of third party e-commerce platform, and realize the sustainable development of enterprise itself
The sustainable development of small and medium-sized businesses, e-commerce became the trend of The Times, and now the third party in e-commerce platform many, people from all walks of life have, choose suitable for enterprise development characteristics of third party e-commerce platform as electronic business partner is particularly important.
To the business model division, the third party e-commerce platform can be divided into the following kinds:
1) to alibaba, as a representative of the B2B mode. B2B is the enterprise to enterprise's marketing model, the businessman through the B2B platform can develop their own distribution channels, to build their own marketing system, through the network of rapid response, provide better service for customers, so as to promote enterprise business development.
2) jingdong mall, taobao mall, as a representative of the B2C mode, namely business to customers B2C, retailer direct to the consumer marketing products and services, B2C for businesses and consumers to save time and space and improves the trade efficiency, the businessman B2C platform by huge flow of foundation, promote your brand also get new clients, B2C and below should mention O2O mode to the philosophy of plainness, the difference is mainly is real sales B2C, O2O to mainly services.
3) to clean out treasure as a representative of C2C mode, the mode of C2C more inclined to individuals for personal trading model, is the enterprise mode of electronic commerce effective added.
4) first search as a representative of the O2O pattern, is the new business model, the bank, navigation are O2O mode, O2O mode that is online purchasing offline consumption, this mode makes the Internet become offline trade front desk, through the O2O solicit online customers buy platform. O2O mode for more is to strengthen the brand network popularizing concepts, and build a good user experience, essentially, O2O mode and B2C is the biggest difference to mainly services for businesses to provide integrated network marketing plan, not to sell products, electronic commerce is the integration of the concept, through the O2O platform is not only make a single, two single, hundreds of single, thousands of single business so simple, more is platform for businesses tailored network marketing solutions, the businessman sustainable development got the most powerful support.
To sum up, the businessman for electronic commerce times network marketing is imperative, but for e-commerce platform choice must be close to the rational, suitable for the development of their own is the most effective, now the development of the industry group buying small and medium-sized businesses ways of marketing is more rich, as technology developed and Internet application more and more widely, more and more marketing mode is set to appear, seize the opportunity, the reasonable development is the absolute principle.
0
0 意見:
張貼留言