Network Marketing: Keep The Same System
I have personally lost some great frontline affiliates, may of whom could have become great network marketers, because they just couldn't stop changing systems. In fact, in one case, I lost the leaders of an entire foreign market.
Just imagine the possibilities if: you started on the ground floor in a brand new country with 1,500 serious prospects who came to learn more about your network marketing business on opening day; the company you represented was a billion-dollar MLM company already successful in twenty other countries; and all the new affiliates signing up were within your first five levels.
Also, assume that your sponsors were extremely well known and had all the training manuals (audiotapes, videotapes, books) translated into every language on your continent and then set up a second home in your part of the world in order to spend significant time supporting you. Under these circumstances, failure seems impossible.
Believe it or not, failure was the end result: the key leaders quit the network marketing business within eighteen months. They failed because they changed their name from one name to another unknown group, gradually eliminated every system I taught them, and consumed much of their training materials--it was the ultimately Scatter Bomb. Every one of my systems had proven success, and every one of theirs rapidly failed.
Network Marketing: Scatter Bomb
But they still maintained that their network marketing organization collapsed because because they just didn't have a good enough compensation plan. And I provided them with many other forms of support, financial and otherwise, that I haven't even mentioned. The truth is that they and all their downline were victims of the Scatter Bomb. But frankly, as their sponsors, we have to accept a great deal of the responsibility for their failure because each time they made a system change, and it was very frequently, we protested only gently.
Unlike the typical recriminations in traditional network marketing business after such a collapse, I am still friends with this group of affiliates despite the failure. This experience was an important and painful lesson for me, so I want to pass it on to you so that you might avoid my mistake. And here's the primary lesson: New affiliates must literally be indoctrinated into duplicating your system. They must be taught in the beginning to follow the system of their sponsor and not deviate from it.
What I've learned is that even if you handpick the best recruiters and most committed people in a newly opened foreign market, set them up with all the training tools they need, help close their best prospects, sign them up during an opening day launch attended by the company's highest dignitaries--even if you do all that--if those people are unwilling to duplicate one simple system that has proven itself elsewhere, they are destined for failure. That's the frightening reality about the Scatter Bomb.
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