The Internet is a marvelous invention. This network of millions of computers across the world has brought together billions of users in a virtual marketplace of ideas and solutions, offering enormous potential for those willing to devote the time and effort to taking advantage of this opportunity. There is perhaps no better way to take advantage of the Internet for marketing purposes than using its awesome power and capabilities to establish a profitable business through internet network marketing.
What is internet network marketing? First, the definition of the term: If we break down the words, we see that it comes to three distinct yet related elements. The first one is the Internet, that marvelous network of technology allowing billions of users to connect with each other at the speed of light across the globe. The second word, network, further explains how this web of users are interconnected through email, websites, chat, message boards, online stores, and other methods of communication. And the third word, marketing, ties it all together. By harnessing the power of the Internet, someone can market his/her business by using the network to attract customers (known as leads) from all walks of life. With the Internet, marketing and advertising for a business has never been easier.
How are some ways one can take advantage of internet network marketing? This technique is focused on one main concept: attracting people to join a network. There is a multitude of ways to do this, grouped into two categories: business advertising and network building.
Business advertising is a key component of successful internet network marketing because it directly puts a businesss name and product out there for the masses to see. If an owner doesnt have exposure, he wont have sales. This can be accomplished relatively easily. Besides traditional methods of advertising, there are three effective and easy-to-use ways of getting a business out there. The first is through Google AdWords. Google AdWords is a means of buying advertising space in Googles optimized search engine. A businesss keywords will show up on searches related to the businesss purpose, relevance, and popularity (based on a multitude of factors, such as Google PageRank). Another way to advertise in todays internet environment is through Squidoo, a site that allows users to create one-page lenses (or flyers). This doesnt only create a way to get information out there on the web, but provides revenue to the owner (plus theyre easy to create). The third way of advertising is through Ezine Articles, which is a site that collects articles written on various subjects and topics. A clever internet network marketer can write articles and submit them to Ezine to build indirect advertising for a product or service.
Advertising is only half of the equation, however. One must then get potential customers into the network by building a social web of connections. Today three of the main methods are Digg, Facebook, and other networking sites. Digg is a mainstay feature of Web 2.0 that allows users to submit social news, links, and other information to millions in real time. Facebook is one of the leading social network sites that connects users across the globe and offers an enormous potential for network marketing through the sites innovative Friends and Groups feature. Millions of individuals across the globe use Facebook, which is becoming an absolute must for any internet network marketer out there. The third sub-category is with other networking sites (such as MySpace). There are literally dozens out there on the web, many of whom are great at driving traffic to either a website or a blog (which in turn drives traffic to a website).
By taking advantages of these opportunities out there on the internet, a savvy and hard-working entrepreneur can excel at internet network marketing. This business is all about building social connections and using them to drive valuable traffic to websites, business portals, or blogs, which not only increases the customer base but can generate revenue in and of itself. Building leads and constructing that lucrative network can turn any internet user into an owner of his/her very own internet marketing business on web 2.0.
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