The New Strategic Alliance?Why would a 38 year old NYSE company like Prepaid Legal Services, Inc hook up with a brand new internet start-up company like the Blastoff Network, the internet equivalent to a Home Shopping Network?
An Overview Of The Leading PrePaid Legal Services Provider
The inspiration behind the founding of this 38 year old NYSE company known as PrePaid Legal Services, Inc was a car wreck involving Harland Stonecipher back in 1969. While the other driver was determined to be the cause of the accident, she none-the-less initiated a frivalous lawsuit against Stonecipher that cost him thousands in self-defense legal fees.
Mr Stonecipher had car insurance and health insurance which covered all related expenses but the legal fees to defend himself from a baseless lawsuit which he ultimately won, were all put-of-pocket expenses for Stonecipher and left him nearly broke and searching for some type of legal coverage that would have minimized those expenses as well.
With no existing providers of legal expense coverage, Stonecipher decided he would start his own company that would provide individuals with an insurance-like product that would help individuals with some reimbursing of designated legal expense costs. Today, Pre-Paid is a public company traded on the New York Stock Exchange and advertises 1.5 million members all owners of Pre-Paid's legal expense and/or identity theft plan making Pre-Paid the undisputed leader in the legal services industry!
What is it that attracted a solid and stalwart legal services company like PrePaid Legal to want to join forces with the equivalent to a home shopping network on the internet?
Perhaps A Closer Look At Blastoff Will Reaveal Why
The idea for the Blastoff Network came from William Rodgers, Scott Berman and Adam Smith whose combined vision it is to provide Blastoff members with a cash-back online shopping experience involving over four hundred internet merchants like iTunes, Macy, Southwest Airlines, Best-Buy and hundreds more. Blastoff members can build a network by inviting people to join them in the Blastoff experience where they too can share in savings and cash rebates from shopping online.
According to Harland Stonecipher, CEO/Chairman of the Board/President/Director of Pre-Paid Legal, "When you combine the rewards-based, 'viral' nature of the Blastoff platform with the large, well-developed and powerful direct selling organization of Pre-Paid Legal Services, it's a combination that offers incredible potential."
Pre-Paid Legal will be the only Network Marketing/MLM Company to be part of the Blastoff network and Pre-Paid and its legal services membership plan will be prominently featured with a link on the Blastoff home page. The partnership of Prepaid Legal and the Blastoff Network provides Prepaid with a link on the Blastoff homepage advertising Prepaid's legal expense plan membership where anyone can sign up to become a member and owner of a Prepaid Legal membership plan.
A Win-Win For PrePaid Legal & Blastoff?
That being the case, it's not hard to understand why Pre-Paid Legal has struck an alliance with Blastoff. Pre-Paid's membership has been at 1.5 million members for several years now and the possibility of increasing membership sales with increased exposure on Blastoff is significant! Sounds like a potential Win-Win deal to me!
Will the Prepaid Legal sales force jump in to boost sales of its legal membership plan past its current 1.5 million members or will they sit back and wait to see how many more sales will be generated passively simply by consumers finding their link on a homepage and signing up? That's the big question here!
A Financial Windfall For Prepaid Legal Reps?
The big question is this: Will this alliance between Prepaid and Blastoff generate any type of income for Prepaid reps, either passively or residually?
This writer believes that after the initial burst of excitement about this new alliance between Prepaid and Blastoff wears off, nothing much will have changed. Prepaid should make some new membership sales from the partnership but reps with Prepaid should probably take their excitement and re-direct it toward building their PPL downline organization since that is where the money is!
Network Marketers Are Already Best At Viral Marketing
The Network Marketing profession has always be one of hype and exaggeration my opinion. Not that hype and exaggeration are not present in other industries or businesses but they seem to be a staple in MLM. Sorting thru the hype and having some real down-to-earth expectations of the effects of viral marketing will go a long ways towards producing solid and lasting results with Prepaid Legal and the Blastoff Network.
Check out my most recent piece on viral marketing, "Viral Marketing Puts MLM On Autopilot!" to learn more about how Attraction Marketing and Social Media can add value to your marketing strategies, click on the link in the About The Author box and it will take you right there!
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